Go to almost any B2B software website and try to find out what it costs. You'll get the same thing: a big button that says "Contact Sales" or "Request a Demo" or, my personal favorite, "Get a Custom Quote."
Translation: We're not going to tell you, because we want to see how much we can charge you.
This has been the standard playbook in enterprise software for decades. And for a long time, it made a certain kind of sense. Software was expensive to build. Sales cycles were long. Pricing was genuinely complex, tied to implementation costs and customization and the number of users and a dozen other variables.
But here's the thing: that world doesn't exist anymore.
The economics have changed
AI has fundamentally altered what it costs to build and deliver software. The marginal cost of serving another customer has dropped. The time to implement has compressed. The complexity that once justified "custom pricing" has, for many products, simply evaporated.
And yet the pricing practices haven't changed. Why?
Because hidden pricing was never really about complexity. It was about leverage. It was about making sure you couldn't comparison shop. It was about trapping you in a sales process where you'd already invested time before you found out the number.
Hidden pricing is a tax on the customer's time—and a bet that they won't walk away once they've invested it.
We think that's backwards. We think transparency is a better business model—not just a nicer one.
What hiding prices really signals
When a vendor hides their pricing, they're telling you something. They're telling you:
- They don't trust their own value proposition. If they were confident in what they were offering at the price they're charging, they'd just say it.
- They prioritize their margins over your time. Every hour you spend in a sales cycle for a product you can't afford is an hour wasted.
- They're going to charge you as much as they think they can get away with. That's what "custom pricing" means in practice.
None of these are signs of a company that's going to treat you well after you sign the contract.
Why we publish ours
Lexiomatic's pricing is on our website. Right now. No form to fill out. No demo required. Here it is again:
- $1,000 implementation (one-time)
- $200/month platform fee
- $20/month per legal team seat
- Unlimited employees asking questions
For a 5-person legal team, that's $300/month. Not $1,000+. Not "it depends." Three hundred dollars.
We publish this because we believe price certainty is a feature. You should be able to budget for us before we ever talk. You should be able to compare us to alternatives without sitting through a demo. You should know, before you spend a single minute with our sales team, whether we're even in the ballpark.
That's respect for your time. And respect is how we want to start every customer relationship.
The objection we hear
"But pricing is complicated. Different customers have different needs."
Sometimes that's true. If you're selling a platform that requires months of customization and deep integration work, yes, pricing gets complex.
But most of the time? It's not that complicated. Vendors make it seem complicated because ambiguity benefits them, not you.
We designed Lexiomatic to be simple to implement. We designed it to work without heavy customization. We designed it so that the pricing could be simple—because we think that's what software should be now.
The future belongs to transparency
Here's what we believe: the companies that win in the next decade will be the ones that treat customers like adults. That means being clear about what you're selling and what it costs. That means not playing games with pricing. That means earning the business on merit, not on information asymmetry.
Hidden pricing is a legacy practice. It belongs to the era of on-premise software and 18-month sales cycles and "let me check with my manager" negotiation theater.
We're building for a different era. One where you can evaluate software in an afternoon, implement it in a week, and know exactly what it costs from minute one.
AI didn't just change what software can do. It changed what vendors owe their customers.
If your current vendors don't see it that way yet, maybe it's time to find ones who do.